HOW TO USE VIDEOS TO GET THE MOST OUT OF THE END OF FINANCIAL YEARadmin
Now is the perfect time to plan and produce your EOFY video content!
Having your content ready to go for the final push of the year means you can focus on everything else and let the videos do the talking.
Now… why make video content for EOFY?
Well, it’s a no brainer. When it comes to sales (or donations for Non For Profit organisations), the end of financial year is a great opportunity to reach out to your customers and stakeholders. They want to know about your best deals or how they can make a difference by contributing to a cause that matters to them – and in time for tax-deductions.
Here is a time-line of the best way to proceed with video content at this time of the year and things to keep in mind.
We recommend a four week plan from start to finish. Of course we can work under very quick turnaround but this is the ideal situation, where everyone can sleep at night and feel confident the best result is achieved.
Week 1: Get in touch with us!
Ring us with specific ideas or no ideas at all! We’ll start brainstorming and align the video content with your comms strategy and goals.
Week 2: Planning
Time to plan the shoot, schedule and set deadlines together.
Week 3: Camera, light, action!
We’re now ready to jump right into the action and shoot the content. At this stage we’re confident things will go smoothly because it’s all in the prep.
Week 4: Editing and feedback
The editing process is the fun part where it all comes to life. Our editor will provide you with a first round of video content. We’ll take your feedback onboard and make the final tweaks.
And off you go!