Now is the perfect time to plan and produce your EOFY video content! Having your content ready to go for the final push of the year means you can focus on everything else and let the videos do the talking. Now... why make video content for EOFY? Well, it's a no brainer. When it comes to sales (or...
If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line. So if you aren’t...
A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and...
As we consume more and more content online, our attention span has increasingly decreased... That doesn't mean there isn't room for videos in the double digits of minutes but finding the sweet spot will go a very long way. When we do the initial brief together, we'll run you through what we think is the...
A checklist of 7 questions for the perfect brief 1. What’s the purpose of your video? You need to communicate the goal of your video to the company. Is it to launch or support a specific campaign? Is it an attempt at solving a particular problem? What are the key messages about the company that you want...
2020 has brought us some unexpected times and forced us, more than ever, to communicate online. A video is worth a thousand word and just like you would want to pick the right words, you need to use the right language to communicate your video message. THere are so many scenarios where a video will...
One of the first steps in creating your corporate video strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on investment? Is your product’s or services'...
When it comes to measuring the return on investment — or ROI — of videos, there are a few things to keep in mind. So in this article, we’ll cover everything you need to measure the success of your video investment. ROI is a performance metric that calculates profitability. In sales, marketing and related functions,...
